Anthropic/Claude - What do you think of my business idea?

Music House:

THE HOGAN

Service:

Music Supervision

Song:

‘What’s The Difference’ - Dr. Dre feat. Eminem & Xzibit

Music Supervisors:

Sean Hogan, Isa Rehman & Ludo Swaniker

Client:

Anthropic

Brand:

Claude

Head of Brand (Anthropic):

Andrew Stirk

Head of Brand:

Sophie Ho

Creative Director:

Susan Payne

Marketing Program Manager:

Kate Monroe

Agency:

Mother London

Global COO:

Felix Richter

ECD:

Tom Bender

Creative Directors:

Ben Shaffery & Adam Newby

Senior Creative:

Matt Bladin

Creatives:

Jack Willoughby, Conrad Haddaway & Sherwin Teo

Production Director:

Siobhan Spence-Edwards

Senior Producer:

Emily Hodgson

Producer:

Ellie Thornton

Production Company:

Biscuit Filmworks

Director:

Jeff Low

Producer:

Pete Vitale

Founding Partner:

Shawn Lacy

Managing Director & Executive Producer:

Rupert Reynolds-MacLean

Head of Production (UK):

Emily Atterton

Production Supervisor:

Lauren Reese

Assistant Production Supervisor:

Kate Novak

DOP:

Mihai Malaimare Jr.

Edit House:

The Quarry

Editor:

Scot Crane

Senior Producer:

Dilia Knobel-Winterstein

VFX Studio:

Time Based Arts

VFX Supervisor:

Miguel Wratten

VFX Lead:

Ria Shroff

Colourist:

Simone Grattarola

Post Producer:

Jo Gutteridge

Sound House:

King Lear

Sound Design & Mix:

Ed Downham

Audio Producer:

Natalie Curran